Overview
As a platform administrator, reviewing jeweller applications is a critical task that ensures only legitimate, quality jewellers join the marketplace. This guide walks you through the approval workflow.
Important: Thorough verification protects both consumers and honest jewellers from fraudulent actors.
Application Queue
Accessing Pending Applications
- Navigate to Admin > Jewellers
- Click the Pending tab
- Applications sorted by submission date (oldest first)
Pending Applications
Application Status Types
| Status | Description | Action Required |
|---|---|---|
| 🟡 Pending | Awaiting review | Review and decide |
| 🟢 Approved | Verified and active | None |
| 🔴 Rejected | Application denied | Provide reason |
| 🔵 Under Review | Being verified | Complete verification |
| ⚫ Suspended | Temporarily disabled | Review for reactivation |
Reviewing an Application
Step 1: Open Application Details
Click on any pending application to see:
| Section | Information |
|---|---|
| Business Info | Name, type, years in business |
| Owner Details | Name, contact, ID proof |
| Business Docs | GST certificate, shop license |
| Store Info | Address, photos, operating hours |
| Bank Details | Account for payouts |
Application Details
Step 2: Verify Business Documents
Required Documents Checklist:
| Document | What to Check |
|---|---|
| GST Certificate | Valid, not expired, matches business name |
| Shop License | Current, correct address |
| ID Proof | Government-issued, clear photo |
| Address Proof | Matches registered address |
| Bank Details | Account holder matches owner name |
Step 3: Validate Business Information
Verification Steps:
- Google the business name - Check online presence
- Verify GST number - Use GST portal (gst.gov.in)
- Check address - Use Google Maps/Street View
- Review photos - Look for professional setup
- Cross-reference - Owner name across documents
Approval Decision
Approving an Application
If all checks pass:
- Click Approve Application
- Add optional welcome note
- Confirm approval
What happens after approval:
- Jeweller receives welcome email
- Account is activated
- Can start adding products
- Dashboard access granted
Rejecting an Application
If issues found:
- Click Reject Application
- Select rejection reason(s):
- Invalid documents
- Incomplete information
- Suspicious business
- Policy violation
- Other (specify)
- Add detailed explanation
- Confirm rejection
Reject Dialog
Sample Rejection Messages:
Document Issue:
"Your GST certificate has expired. Please submit a valid certificate and reapply."
Incomplete Info:
"Store photos are missing. Please upload clear photos of your store exterior and interior."
Policy Violation:
"Based on our review, your application doesn't meet our seller requirements at this time."
Requesting More Information
If additional info needed:
- Click Request Info
- Specify what's needed
- Set deadline (7 days default)
- Jeweller receives notification
Red Flags to Watch For
High-Risk Indicators
| Red Flag | Concern | Action |
|---|---|---|
| Mismatched names | Possible fraud | Reject or verify more |
| Stock photos as store images | Fake business | Request real photos |
| New GST (< 6 months) | May be shell company | Additional verification |
| Multiple applications | Gaming system | Review history |
| Complaints on consumer sites | Quality issues | Investigate further |
| PO Box as address | No physical store | Request physical address |
Document Fraud Detection
Signs of forged documents:
- Pixelation around text
- Inconsistent fonts
- Blurry stamp marks
- Wrong logo colors
- Spelling errors in official docs
Bulk Actions
Processing Multiple Applications
- Select multiple applications (checkboxes)
- Click Bulk Actions
- Options:
- Approve all
- Reject all (same reason)
- Mark as under review
Warning: Only bulk approve if you've verified each application individually.
Application Analytics
Track Your Processing
| Metric | Target |
|---|---|
| Average Review Time | < 24 hours |
| Approval Rate | 70-85% |
| Rejection Rate | 15-30% |
| Info Request Rate | < 20% |
Weekly Review
Monitor trends:
- Volume of applications
- Common rejection reasons
- Geographic distribution
- Document issues
Best Practices
Do's ✅
- Review applications within 24 hours
- Document verification steps
- Provide clear rejection reasons
- Be consistent with standards
- Escalate suspicious patterns
- Follow up on info requests
Don'ts ❌
- Don't rush verifications
- Don't approve without document check
- Don't reject without explanation
- Don't ignore red flags
- Don't skip GST verification
- Don't approve multiple accounts
Troubleshooting
Documents not loading?
- Check file format (PDF, JPG, PNG)
- Try different browser
- Clear cache
- Ask jeweller to resubmit
Applicant disputing rejection?
- Review original decision
- Check if issues are resolved
- Allow reapplication if appropriate
- Document appeal outcome
Duplicate applications?
- Check by GST number
- Review by phone number
- Merge if same business
- Reject if gaming system
