Sonani Jewels, India's leading lab grown diamonds brand and a jewellery house carrying forward the legacy of Sonani Industries, celebrated its first anniversary with a grand fashion showcase featuring its bridal and festive jewellery collections. Held in Surat, Gujarat, the celebration brought together fashion, celebrity style, and the evolving world of lab-grown diamonds, marking the brand's entry into its second year of growth and nationwide expansion.
A Star-Studded Celebration
The anniversary event was built around a fashion showcase featuring notable names from film and styling:
The celebration featured actor Shivam Khajuria (known for his role in Anupama) as the show-stopper
An exclusive styling session was led by Bollywood stylist Kavita Kharayat
At the heart of the showcase was the evolving bridal jewellery narrative, with Sonani Jewels positioning lab-grown diamond wedding jewellery as a contemporary choice for today's modern bride
The presentation brought together statement bridal and festive pieces, demonstrating how lab-grown diamonds can complement both traditional celebrations and contemporary personal style
Speaking on the milestone, Agastya Sonani, Director, Sonani Jewels, said the first year had been an important journey of building the brand, expanding its portfolio, and understanding the evolving preferences of today's jewellery consumer. He noted growing interest in lab grown diamonds, particularly among modern brides, and said Sonani Jewels aims to be a one-stop destination for every jewellery need, from elegant daily-wear pieces and festive collections to exquisite bridal jewellery, all under one roof.
He added that as the brand enters its second year, its focus will be on strengthening its presence across India, reaching a wider audience, and building on the trust and legacy that has shaped the Sonani name.
Actor Shivam Khajuria said it was a pleasure to be part of the celebration, adding that the showcase brought together fashion, styling, and jewellery in a very contemporary way, and that it was exciting to see how lab-grown diamond jewellery could be styled across bridal and festive looks while retaining the sense of occasion that makes jewellery special.
A Year of Portfolio Expansion
Beyond the anniversary showcase, Sonani Jewels' first year has been marked by significant portfolio growth:
Launch of the 9toFine Collection, featuring diamonds crafted with 9KT gold
Launch of the Acqua Collection, distinguished by an exquisite signature-cut diamond jewellery design available exclusively at the Sonani Jewels store
Introduction of a dedicated Men's Collection, featuring rings, bracelets, and pendants
Expansion of the brand's presence in the lab-grown diamond jewellery category beyond Surat through multiple brand campaigns
Recognition as the World's Largest Lab-Grown Diamond Jewellery Showroom