Gold Directory

Privacy Policy

Last updated: 14 July 2026

At Aarshhmi (operated by JRS GEMS AND JEWELS PRIVATE LIMITED), your trust is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal data in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (“DPDP Act”). For the purposes of the DPDP Act, JRS GEMS AND JEWELS PRIVATE LIMITED acts as a Data Fiduciary and determines the purpose and means of processing your personal data.

Information We Collect


When you interact with Aarshhmi, we may collect personal details such as your name, email address, mobile number, and billing or shipping address. We also collect order and transaction details to process purchases and provide after-sales services. Certain technical information, including IP address, browser type, device information, and usage data, may be collected to improve website functionality and user experience. Payments are processed securely through trusted third-party payment gateways. We do not store complete card or sensitive payment instrument details on our servers. In specific cases such as buy-back, exchange, warranty claims, or regulatory compliance, we may request identification details with your explicit consent.

How we use your information

Your information is used to process and deliver your orders, provide customer support, and facilitate after-sales services such as exchanges or warranties. We may send you important updates related to your purchases and, where you have provided consent, share curated offers or marketing communications. Your data also helps us enhance website performance, personalise your shopping experience, and comply with applicable legal and regulatory obligations.

Sharing of information

We do not sell your personal data. However, we may share necessary information with payment partners, logistics providers, and technology service providers who assist us in operating our business, all under appropriate confidentiality obligations. We may also disclose information where required by law or regulatory authorities.

Cookies

Our website uses cookies and similar technologies to enhance functionality, analyse usage, and personalize your browsing experience. You may manage or disable cookies through your browser settings; however, some features of the website may not function optimally if cookies are disabled.

Data Retention and Security

We retain personal data only for as long as necessary to fulfill the purposes described in this Policy or as required by applicable law. We implement reasonable security measures, including encrypted connections and secure systems, to protect your information from unauthorized access, alteration, or misuse. While we take appropriate safeguards, no digital system can guarantee absolute security.

Your rights

Subject to applicable law, you may request access to your personal data, seek correction of inaccurate data, or request deletion where legally permissible. You may withdraw consent for marketing communications at any time. Please note that withdrawal of consent for certain data processing may impact our ability to provide some services, including order fulfillment or after-sales support. You also have the right to lodge a complaint with the Data Protection Board of India, where applicable.

Grievance Redressal
In accordance with applicable law, you may contact our Grievance Officer for any concerns regarding your personal data: Email: care@aarshhmi.com We will endeavour to resolve grievances within reasonable timeframes as prescribed by law.

Age Eligibility

Our services are intended only for individuals who are 18 years of age or older. We do not knowingly collect personal information from individuals below this age. If we become aware that such data has been collected inadvertently, we will take appropriate steps to delete it in accordance with applicable law.

Updates to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last Updated” date.

Policy Acceptance

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your information as described herein.