Sri Kamatchi Gold & Diamonds has expanded its retail footprint into Aruppukottai, opening a new showroom at Kasukkadai Bazaar on 25th September 2026. The launch marks the brand's move beyond its established base in Madurai and Melur, bringing four decades of jewellery heritage directly to shoppers in the region, particularly wedding buyers who have traditionally travelled to Madurai for larger purchases.
A Milestone Expansion Backed by Regional Demand
The Aruppukottai launch coincides with an important milestone for the brand, which has now completed four decades in the jewellery trade. According to the company, the expansion is a natural progression as it looks to deepen ties with regional consumers and make its collections more accessible outside its core markets.
Aruppukottai itself is a significant market for jewellery retail, known for its textile, spinning and trading activity and a consumer base with a strong, established preference for gold jewellery as both adornment and a family asset. Its connectivity with Madurai, Virudhunagar, Ramanathapuram and Thoothukudi further cements its role as a regional shopping hub, allowing the new showroom to draw customers from surrounding towns as well. The timing also places the store ahead of the Navratri, Dussehra and Diwali buying season, when demand typically rises across bridal, festive, gifting and investment-led purchases.
Product Range and Launch Offers
The new showroom carries a wide assortment spanning bridal, traditional and everyday jewellery. Highlights include:
Gold collection: heavy bridal harams, layered wedding necklaces, antique temple jewellery, kemp stone designs, lightweight gold malais and daily-wear chains
Diamonds: certified VVS1-clarity diamond earrings
Other categories: contemporary 18-karat rose-gold bracelets, sterling-silver jewellery, traditional silver lamps and ceremonial pooja articles
Launch offers (valid until 4th October 2026): reduced wastage charges of 5% on chains, 7% on malais and necklaces, and 10% on antique jewellery, plus zero making charges on silver articles
Bonus: customers who enrol in the retailer's monthly jewellery savings scheme during the launch period receive a complimentary silver coin at registration
With the Aruppukottai showroom, Sri Kamatchi Gold & Diamonds extends its four-decade retail legacy into a new regional market, bringing its established jewellery offering closer to consumers across southern Tamil Nadu.