Creating SEO Category Pages | Help Center

Overview

SEO category pages help your marketplace rank for location-based and category-based searches. These pages target queries like "gold jewellery in Mumbai" or "diamond rings in Delhi."

SEO Impact: Well-optimized category pages can drive 40%+ of organic traffic to your marketplace.

Understanding Category Pages

What Are Category Pages?

Dedicated landing pages for:

City + Category combinations (e.g., "Gold Jewellery in Jaipur")
Category only pages (e.g., "Diamond Necklaces")
Collection pages (e.g., "Wedding Jewellery")

Page Components

Component	Purpose
Title (H1)	Primary keyword target
Meta Description	Search snippet preview
Header Content	Context and keywords
Product Listings	Dynamic from database
Footer Content	Additional keywords, FAQs
Schema Markup	Rich search results

Category Page Structure

Creating a Category Page

Step 1: Navigate to Category Pages

Go to Admin > Category Pages
Click Create New Page

Step 2: Basic Information

Field	Example	SEO Tip
Title	Gold Jewellery in Mumbai	Use city name + category
Slug	gold-jewellery-mumbai	Keep it short, use hyphens
Category	Gold Jewellery	Select from taxonomy
City	Mumbai	Select target city

Step 3: SEO Settings

Field	Character Limit	Best Practice
Meta Title	60 chars	Include city and category
Meta Description	160 chars	Call-to-action with keywords
Focus Keyword	N/A	Primary search term

Example Meta Tags:

Title: Gold Jewellery in Mumbai | Best Gold Shops & Prices

Description: Discover premium gold jewellery from 50+ verified jewellers in Mumbai. Browse 22K & 24K gold necklaces, rings, bangles with today's gold rates. Free quotes!

Step 4: Content Sections

Header Content (Above Products):

Introduction paragraph (100-150 words)
Why buy from local jewellers
Quality guarantees

Footer Content (Below Products):

Detailed city context (200-300 words)
FAQ section (3-5 questions)
Related categories links

Content Editor

AI Content Generation

Using AI Assistance

Fill in basic page details
Click Generate Content with AI
Select content type:
- Header content only
- Footer content only
- Full page content
- FAQ generation
Review and edit generated content
Save

AI Generation Tips

Do	Don't
Provide specific context	Leave fields empty
Review all generated content	Publish without editing
Add unique local insights	Use generic AI output
Include actual data points	Rely on made-up statistics

Keyword Research

Target Keywords

For each category page, target:

Keyword Type	Example	Search Volume
Primary	Gold jewellery Mumbai	High
Secondary	Gold jewellers in Mumbai	Medium
Long-tail	22K gold necklace price Mumbai	Low but high intent
Question	Where to buy gold in Mumbai	Medium

Keyword Placement

Location	Importance	Tip
H1 Title	Critical	Primary keyword
Meta Title	Critical	Primary + brand
URL Slug	High	Primary keyword
First Paragraph	High	Natural mention
Subheadings	Medium	Secondary keywords
Image Alt	Medium	Descriptive with keyword

Content Best Practices

Writing Effective Content

Header Content Example:

## Discover Gold Jewellery in Mumbai

Mumbai, the city of dreams, is home to some of India's finest gold jewellers.
From the iconic Zaveri Bazaar to modern boutiques in Bandra, you'll find
exceptional craftsmanship and competitive prices.

Browse our curated collection from 50+ verified Mumbai jewellers, featuring:
- 22K and 24K gold ornaments
- Traditional Maharashtrian designs
- Contemporary minimalist pieces
- BIS hallmarked jewellery

FAQ Examples:

### Where is the best place to buy gold in Mumbai?

Zaveri Bazaar in South Mumbai is the traditional gold hub, but you can find
excellent verified jewellers across Andheri, Bandra, and Thane through our platform.

### What is today's gold rate in Mumbai?

Gold rates vary daily based on international prices. Check our live gold rate
tracker for the most current Mumbai gold prices.

Page Publishing

Publishing Workflow

Draft - Initial creation
Review - Content check
Schedule - Set publish date
Published - Live on site
Archived - Removed from site

Pre-Publish Checklist

Managing Existing Pages

Viewing All Pages

Filter	Options
Status	Published, Draft, Archived
Category	Select category
City	Select city
Performance	High, Medium, Low traffic

Updating Pages

Regular updates improve rankings:

Refresh content quarterly
Update statistics annually
Add new FAQs based on searches
Improve underperforming pages

Page Analytics

Metric	Good	Action if Low
Page Views	Increasing	Improve SEO
Bounce Rate	< 60%	Better content
Time on Page	> 2 min	Add value
Inquiries	> 1% CTR	Better CTA

Technical SEO

Schema Markup

Auto-generated for:

Local Business
Product listings
FAQ sections
Breadcrumbs

Sitemap Inclusion

Published pages automatically:

Added to sitemap.xml
Submitted to Google
Indexed within 1-7 days

Internal Linking

From	To	Purpose
Category page	Product pages	Distribute authority
Category page	Related categories	Topic clustering
Homepage	Top category pages	Priority pages
Blog posts	Category pages	Content support

Best Practices

Do's ✅

Research keywords before creating
Write unique content per page
Update content regularly
Monitor search performance
Include local context
Use AI as starting point, not final

Don'ts ❌

Don't duplicate content
Don't stuff keywords
Don't ignore mobile view
Don't forget meta descriptions
Don't publish thin content
Don't skip image optimization

Troubleshooting

Page not ranking?

Check indexing in Google Search Console
Review keyword competition
Add more quality content
Build internal links
Wait 2-4 weeks after changes

High bounce rate?

Improve page load speed
Add more relevant products
Enhance content quality
Check mobile experience
Review search intent match

AI content not generating?

Check your AI credits
Verify input fields are complete
Try generating smaller sections
Contact support if persistent