Platform analytics give administrators a bird's-eye view of marketplace health, user behavior, and business performance. Use these insights to make data-driven decisions.
Key Insight: Regular analytics review helps identify trends before they become problems.
Accessing Analytics
Navigate to Admin > Analytics View real-time dashboard Select time period for analysis
Analytics Dashboard
Key Metrics Summary
Metric Description Good Trend Total Users Registered consumers ↑ Growing Active Jewellers Jewellers with activity ↑ Growing Products Listed Total catalog size ↑ Growing Daily Inquiries Customer inquiries ↑ Growing Conversion Rate Views to inquiries ↑ Growing
Consumer Metrics
Metric What It Tells You New Registrations User acquisition rate Active Users Engagement level Returning Users Retention success User Growth Platform adoption
User Growth Chart
Track user acquisition over time:
Daily signups Weekly active users Monthly active users User retention curve
User Growth
Geographic Distribution
City Users % of Total Mumbai 12,500 25% Delhi 9,800 19.6% Bangalore 6,500 13% Chennai 4,200 8.4% Others 17,000 34%
Metric Description Total Jewellers All registered jewellers Active This Month Listed products or responded Average Products Products per jeweller Response Rate % of inquiries answered
Rank Jeweller Products Inquiries Rating 1 ABC Jewellers 450 1,200 4.8 2 XYZ Gold 380 980 4.7 3 Diamond House 290 750 4.6
Jeweller Health Indicators
Indicator Warning Sign 🔴 No products Needs onboarding help 🟡 Low activity May churn 🟢 High response Great engagement 🔴 Complaints Quality review needed
Catalog Statistics
Metric Value Trend Total Products 45,000 ↑ 5% MoM With Images 42,000 93% Avg per Jeweller 150 Healthy New This Month 2,500 ↑ Growing
Category Distribution
Category Products % of Total Gold 18,000 40% Diamond 12,000 27% Silver 8,000 18% Platinum 4,000 9% Others 3,000 6%
Product Quality Metrics
Average images per product Products with videos Pricing completeness Description quality score
Inquiry Metrics
Metric This Month Last Month Change Total Inquiries 15,000 13,500 ↑ 11% Unique Inquirers 8,500 7,800 ↑ 9% Avg Response Time 2.5 hrs 3.1 hrs ↑ Better Response Rate 87% 84% ↑ 3%
Conversion Funnel
Product Views: 500,000
↓ (3%)
Product Details: 15,000
↓ (20%)
Inquiry Sent: 3,000
↓ (10%)
Appointment: 300
Conversion Funnel
Search Analytics
Search Term Volume Click Rate "Gold necklace" 5,200 12% "Diamond ring" 4,800 15% "Wedding set" 3,500 18% "Mangalsutra" 2,900 14%
Subscription Revenue
Plan Subscribers MRR Starter 150 ₹1,49,850 Professional 85 ₹2,12,415 Enterprise 25 ₹1,24,975 Total 260 ₹4,87,240
Revenue Trends
Month-over-month growth Annual recurring revenue (ARR) Average revenue per user (ARPU) Customer lifetime value (LTV)
Metric Value Credits Sold ₹2,50,000 Credits Used ₹1,80,000 Active Campaigns 45
Traffic Sources
Source Sessions % of Total Organic Search 45,000 50% Direct 25,000 28% Social 12,000 13% Referral 5,000 6% Paid 3,000 3%
Page Performance
Page Type Views Avg Time Homepage 80,000 45s Product Pages 350,000 2m 30s Category Pages 120,000 1m 45s Jeweller Pages 60,000 1m 15s
Device Distribution
Device Sessions Conversion Mobile 65% 2.8% Desktop 30% 3.5% Tablet 5% 3.2%
Available Reports
Report Frequency Recipients Daily Summary Daily Ops Team Weekly Performance Weekly Management Monthly Business Monthly Leadership Custom Reports On-demand As needed
Exporting Data
Select report type Choose date range Select format (PDF, CSV, Excel) Download or schedule email
Scheduled Reports
Set up automatic reports:
Go to Analytics > Scheduled Reports Click Create Schedule Select report type Set frequency and recipients Enable
Do's ✅
Review analytics weekly minimum Compare periods fairly Act on insights quickly Share relevant data with teams Set up alerts for anomalies Document decisions
Don'ts ❌
Don't make decisions on single data points Don't ignore negative trends Don't compare unfair periods Don't forget context Don't overwhelm with data Don't skip anomaly investigation
Data not updating?
Analytics refresh every hour Real-time for key metrics Clear browser cache Check time zone settings
Numbers don't match?
Verify time period selected Check filter settings Compare same data sources Account for timezone differences
Reports not sending?
Verify email addresses Check spam folder Confirm schedule is active Review report settings
Analytics Dashboard
User Growth
Conversion Funnel