Overview
Promotions boost your product visibility, helping you reach more customers and increase sales. Use your promotion credits wisely for maximum ROI.
Fact: Promoted products receive 5x more views than non-promoted products on average.
Promotion Types
Comparison Table
| Type | Best For | Visibility | Cost |
|---|---|---|---|
| Search Boost | High-intent buyers | Higher search rankings | Per impression |
| Spotlight | Brand awareness | Homepage & category features | Fixed daily |
| Banner Ads | Sales & offers | Visual prominence | Per click |
Search Boost Promotions
What is Search Boost?
Your products appear higher in search results when customers search for relevant keywords.
Search Boost Example
Creating a Search Boost
- Go to Dashboard > Promotions
- Click Create Promotion
- Select Search Boost
- Choose products to promote
- Select target keywords
- Set daily budget
- Choose duration
- Launch promotion
Keyword Targeting
| Keyword Type | Example | Competition |
|---|---|---|
| Generic | "Gold ring" | High |
| Specific | "22K gold solitaire ring" | Medium |
| Branded | "[Your brand] necklace" | Low |
Tip: Start with specific keywords for better ROI, then expand to generic terms.
Spotlight Promotions
What is Spotlight?
Your products are featured prominently on:
- Homepage featured section
- Category page highlights
- "Top Picks" carousels
Spotlight Placement
Creating a Spotlight
- Go to Promotions > Create
- Select Spotlight
- Choose products (max 5)
- Select placement preferences
- Set duration (minimum 3 days)
- Launch
Spotlight Tips
- Use your best product images
- Select bestsellers or new arrivals
- Run during high-traffic periods
- Rotate products weekly
Banner Advertising
What are Banner Ads?
Visual promotional banners displayed:
- Homepage hero section
- Category page headers
- Search results pages
Creating a Banner Ad
- Go to Promotions > Banners
- Click Create Banner
- Upload banner image (1200x400px recommended)
- Add headline and CTA
- Link to product or collection
- Set targeting and duration
- Launch campaign
Banner Specifications
| Placement | Size | Format |
|---|---|---|
| Homepage Hero | 1200 x 400 | JPG/PNG |
| Category Header | 1000 x 200 | JPG/PNG |
| Side Banner | 300 x 600 | JPG/PNG |
Promotion Credits
Understanding Credits
Credits are the currency for running promotions:
- 1 credit ≈ 1 impression (Search Boost)
- Fixed credits per day (Spotlight)
- Credits per click (Banners)
Credit Packages
| Package | Credits | Price | Bonus |
|---|---|---|---|
| Starter | 1,000 | ₹500 | - |
| Growth | 5,000 | ₹2,000 | +500 free |
| Professional | 15,000 | ₹5,000 | +2,000 free |
| Enterprise | 50,000 | ₹15,000 | +10,000 free |
Buying Credits
- Go to Promotions > Buy Credits
- Select package
- Complete payment
- Credits added instantly
Buy Credits
Campaign Management
Monitoring Active Campaigns
| Metric | What It Means |
|---|---|
| Impressions | Times your ad was shown |
| Clicks | Times clicked |
| CTR | Click-through rate (clicks/impressions) |
| Inquiries | Inquiries generated |
| Cost per Inquiry | Credits spent per inquiry |
Campaign Analytics
Pausing Campaigns
- Go to active campaign
- Click Pause
- Unused credits preserved
- Resume anytime
Editing Campaigns
You can modify:
- Daily budget
- Duration
- Target keywords
- Products promoted
Optimization Strategies
A/B Testing
Run multiple versions to find what works:
| Test Element | Version A | Version B |
|---|---|---|
| Product Image | Studio shot | Lifestyle |
| Keywords | Generic | Specific |
| Budget | ₹200/day | ₹500/day |
Best Times to Promote
| Day | Traffic Level | Recommendation |
|---|---|---|
| Mon-Wed | Medium | Budget-friendly testing |
| Thu-Fri | High | Full campaigns |
| Sat-Sun | Highest | Maximum budget |
| Festivals | Peak | Premium placements |
Best Practices
Do's ✅
- Start with small budgets and scale up
- Use high-quality product images
- Target relevant keywords
- Monitor performance daily
- Promote bestsellers first
- Run during high-traffic periods
Don'ts ❌
- Don't promote out-of-stock items
- Don't use misleading images
- Don't ignore performance data
- Don't run indefinitely without review
- Don't spread budget too thin
ROI Calculation
Measuring Success
ROI = (Revenue from Promotion - Credit Cost) / Credit Cost × 100%
Example:
- Credits spent: ₹2,000
- Inquiries generated: 20
- Conversions: 5
- Revenue: ₹50,000
ROI = (₹50,000 - ₹2,000) / ₹2,000 × 100% = 2,400%
Troubleshooting
Promotion not showing?
- Check campaign status is "Active"
- Verify credits are available
- Ensure products are published
- Review targeting settings
Low click-through rate?
- Improve product images
- Use more specific keywords
- Check competitor pricing
- Refresh ad creative
Not getting inquiries?
- Review landing page quality
- Check pricing competitiveness
- Improve product descriptions
- Verify contact details work
