VBJ (Vummidi Bangaru Jewellers), described as India’s most trusted heirloom jewellery brand, has expanded into Coimbatore with its largest showroom in Tamil Nadu. The 21,000 sq. ft. store on 100 Feet Road marks VBJ’s entry into one of the state’s key jewellery markets and strengthens its presence beyond Chennai. The brand says it has invested ₹900+ crore in the Coimbatore showroom and plans to expand further across South India and the USA.
A 126-Year Legacy Meets Three Floors of Jewellery
Rooted in a 126-year legacy, VBJ combines in-house design, manufacturing and retail. Over the last five years, it has unveiled 15 collections, including Peacock, Floral and Parrot. The showroom spans three floors, each with its own category:
Ground floor: gold, precious and jadau jewellery
First floor: diamonds, solitaires and platinum collections
GIA-certified diamonds: offered in Coimbatore for the first time, bringing internationally recognised diamond certification to the city
Opening shortly: a silverware and silver jewellery floor, plus Atelier by VBJ, the brand’s exclusive luxury offering with private viewing lounges, personalised service and curated collections
What the Managing Partners Said
Amarendran Vummidi, Managing Partner, VBJ, called Coimbatore an important market given its strong business community and established customer base. He said the largest Tamil Nadu showroom reflects confidence in the city’s potential and appreciation for fine jewellery, and was built so customers can experience VBJ’s range, particularly contemporary bridal jewellery and diamonds, while the brand upholds the trust and craftsmanship of its 126-year legacy
Jithendra Vummidi, Managing Partner, VBJ, said the showroom reflects the changing expectations of today’s jewellery customer. The store’s scale allows a much wider assortment, while in-house design lets VBJ keep introducing new designs. With GIA-certified diamonds and an extensive bridal portfolio, he expects it to become an important destination for craftsmanship and choice
Inaugural and Festive Offers
20% off making charges and value addition (VA) on gold, diamond, platinum and precious stone jewellery and silverware
10% off on silver jewellery
An additional ₹125 per gram on the exchange of old gold
Expansion Plans and Targets
VBJ is entering a new phase of growth, with a strategy built around:
Expanding across key markets in Tamil Nadu and Telangana, including Tiruchirappalli and Hyderabad
Deepening its reach in high-potential Chennai catchments such as T. Nagar and Chromepet
Scaling up in the United States, building on its presence in Texas with a planned expansion into Milpitas, California, to serve the Indian diaspora
Reaching a revenue target of ₹5,000+ crore by FY 2027–28
Heritage Beyond Retail
As a fifth-generation family-run brand operating since 1900, VBJ is the creator of the historic Sengol (sceptre), a symbol of India’s democratic journey. It was rediscovered after 72 years through research by the VBJ team and reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan. VBJ also crafted a tribute to the Shree Ramcharitmanas, housed within the Shri Ram Janmabhoomi Temple in Ayodhya.