Joyalukkas Jewellery, one of the world’s largest jewellery retailers, has officially entered the Guinness World Records with two titles: Heaviest pair of gold earrings and Largest pair of earrings. Both go to a monumental pair of handcrafted gold jhumkas, unveiled by His Excellency Abdulla Bin Touq Al Marri, UAE Minister of Economy and Tourism, at Jewel of Joy by Joyalukkas, the biggest jewellery destination in the Middle East, in Dubai Gold District.
Mayura Sahasra: “A Thousand Peacocks”
Named Mayura Sahasra, the earrings are inspired by the peacock, India’s eternal symbol of grace, pride and divine beauty. Legend tells of a peacock that danced at the gates of heaven and shed a thousand feathers, each carrying a different prayer, wish and dream, which the gods wove into something eternal. Every detail of the design echoes the plumage of a thousand peacocks, united in one timeless masterpiece.
The jhumkas, the traditional bell-shaped earrings of South Asian bridal heritage, were handcrafted over several months by Joyalukkas’ master artisans. The net gold weight of the combined pair of 22k gold earrings is 16.514 kg, more than five times the previous world record. Both records were verified by Guinness World Records. The earrings will be kept as a complete pair and displayed permanently at the Jewel of Joy showroom.
The Unveiling Ceremony
The earrings were unveiled on Saturday, 24 October 2026, in the presence of:
Ms. Laila Mohd Suhail, Member of Dubai Golden Jewellery Group, Chair of the marketing committee and Former CEO, Strategic Alliances & Partnerships Sector, Dubai Tourism and Economy
Mr. Rashid Alharmoodi, Senior Director – Commercial, Dubai Gold District
Mr. Levy Pezulu, Senior Policy Lead, World Gold Council
Mr. Adnan Anwar, CEO of National Bank of Fujairah, UAE
Dr. Joy Alukkas, Chairman, Joyalukkas Group
Mr. John Paul Alukkas, CEO, Joyalukkas Jewellery
Members of the Joyalukkas family and other distinguished dignitaries
An official Guinness World Records adjudicator presented the certificates for both titles to Dr. Joy Alukkas and Mr. John Paul Alukkas, in the presence of the Minister, invited guests, and media and influencers from across the region.
What Joyalukkas Leadership Said
Dr. Joy Alukkas said that for nearly four decades Joyalukkas has grown alongside Dubai, the City of Gold. He called the earrings a tribute to the city and to the artisans whose hands turned an impossible idea into gold. He described two Guinness titles in one creation as a proud moment for the family, the teams in 13 countries and every customer who has trusted the brand for decades, and dedicated the achievement to the UAE
John Paul Alukkas said Jewel of Joy was built to be the biggest jewellery destination in the Middle East and now houses the heaviest and largest pair of gold earrings in the world. He stressed that this is not a piece for sale but a landmark, and invited residents, tourists and jewellery lovers to see it for themselves and experience the craftsmanship that defines Joyalukkas
Open to the Public
The earrings are on permanent public display at Jewel of Joy by Joyalukkas, Dubai Gold District. Entry is free and open to all visitors, tourists and customers during showroom hours, 10 AM to 10 PM, seven days a week.