Indriya, the jewellery brand from the Aditya Birla Group, has expanded its Bengaluru presence with a new showroom at Forum South Bengaluru on Kanakapura Main Road, which opened on 12 October 2026. Located on the mall’s Lower Ground Floor, the outlet is the brand’s sixth store in Bengaluru and eighth across Karnataka.
Strengthening Indriya’s Bengaluru Network
The opening is part of Indriya’s retail strategy to deepen its presence in key urban markets. In Bengaluru, the brand already operates in prominent residential and commercial areas, including Sarjapur Road, Malleshwaram, Dickenson Road and Indiranagar, reaching customers across different parts of the city.
Designs, Services and Festive Offers
Portfolio: more than 37,000 designs across gold, diamond and Polki jewellery, in 14-karat, 18-karat, 22-karat and 24-karat gold, covering bridal, festive and everyday preferences
Regional designs: heritage-inspired bridal jewellery, antique-finished temple designs and traditional Kannadiga styles, alongside contemporary diamond solitaires and lightweight collections
Services: a dedicated Kaarigari Room for personalised design consultations and customisation, a private Bridal Lounge for wedding jewellery shoppers, and digital consultation tools that help customers explore gemstone details and understand pricing components
Launch and festive offers: up to 50% off diamond value and 30% off gold making charges
Old gold exchange: zero deductions, subject to applicable conditions
Gold rate protection: buyers can lock in rates with a 25% advance payment
Leadership View on the Bengaluru Market
Sandeep Kohli, CEO of Indriya, called Bengaluru an important market for the brand, noting the city’s strong appreciation for craftsmanship and fine jewellery design. He observed that customers increasingly want traditional heritage jewellery for weddings and festivals alongside contemporary, lightweight designs suited to professional and everyday lifestyles.
The Forum South Bengaluru opening reflects Indriya’s strategy of combining regional jewellery preferences with contemporary retail experiences, and its expanded network and personalised services aim to deepen customer engagement in one of India’s key jewellery markets.