Reva, the certified natural diamond jewellery brand of PNGS Reva Diamond Jewellery Limited, has appointed actor Sharvari Wagh as its first brand ambassador, as the company speeds up its retail expansion and builds its presence across India. The announcement, datelined Pune, follows the company’s listing on the NSE and BSE in March 2026.
Campaign Rollout and Retail Presence
Sharvari will appear in Reva’s upcoming campaigns across print, digital, outdoor, and in-store platforms, starting with the festive and wedding season. The partnership aims to raise brand visibility and reach a wider audience as Reva enters new markets.
Reva has a strong base in Maharashtra, with a growing retail network across Gujarat and Karnataka. Recent openings include its Amanora Mall outlet in Pune in July 2026 and a new store in Nashik in September.
Expansion Plans and Leadership Comments
Building on its stock market listing, Reva plans to open about 15 company-owned exclusive stores over the next 24 months
The expansion will focus mainly on Tier 1 cities, along with selected Tier 2 markets and key locations across Maharashtra and northern India
The brand launched its e-commerce platform, revadiamonds.com, in September 2026, making its natural diamond jewellery collections accessible to customers nationwide
Amit Modak, CEO of PNGS Reva Diamond Jewellery Limited, said the association with Sharvari would support the brand’s expansion into new cities and introduce certified natural diamond jewellery to a broader consumer base
Aditya Modak, Director of Reva by PNGS, stressed the brand’s focus on making natural diamond jewellery relevant beyond weddings and traditional celebrations, positioning it for everyday wear, personal milestones and self-expression
The appointment brings together celebrity-led marketing, physical retail expansion and digital accessibility as Reva works to strengthen its position in India’s natural diamond jewellery market.