Joyalukkas has officially opened Jewel of Joy, the biggest jewellery showroom in the Middle East, at Dubai Gold District. The launch is a landmark in the Group’s journey of nearly four decades in the UAE and a tribute to Dubai’s standing as the City of Gold.
Inauguration and Guests
The showroom was inaugurated by His Excellency Dr. Thani bin Ahmed Al Zeyoudi, Minister of Foreign Trade of the UAE. He was joined by:
H.E. Dr. E. Vishnu Vardhan Reddy, Consul General of India in Dubai
Issam Galadhari, CEO of Ithra Dubai
Rashid Alharmoodi, Senior Director–Commercial, Dubai Gold District
Tawhid Abdullah, Chairman of Dubai Gold & Jewellery Group
Dr. Joy Alukkas, Chairman of Joyalukkas Group
John Paul Alukkas, CEO of Joyalukkas Jewellery
Family members and other dignitaries
A Destination of Unprecedented Scale
Spanning 25,000 square feet, Jewel of Joy is conceived as a complete jewellery experience centre rather than a conventional showroom. Its range runs from timeless gold and elaborate bridal collections to responsibly sourced diamonds and rare precious gemstones.
It is the brand’s one and only showroom of its kind, offering an experience unlike any of its 200+ showrooms worldwide. Issam Galadhari unveiled the name “Jewel of Joy by Joyalukkas.”
The centrepiece is The Royal Bangle Walk, a monumental bangle that visitors can walk through. H.E. Dr. E. Vishnu Vardhan Reddy unveiled the signature installation during the inauguration.
An Experience Designed Around Every Customer
The showroom offers a personalised visit through four features:
Exclusive Designer Studio
Premium VIP Lounge
Kids’ Engagement Zone
Dedicated Maintenance Services
What Joyalukkas Leadership Said
Dr. Joy Alukkas called Jewel of Joy more than a showroom: a tribute to a city that has given the group so much, and a promise to keep giving customers more. He said the group has grown alongside the UAE for nearly 40 years and that the destination reflects the scale, craftsmanship and warmth of both Joyalukkas and Dubai. He added that “the best is yet to come.”
John Paul Alukkas said the mission is to keep meeting customer expectations and improve the jewellery shopping experience. He described a showroom with everything a jewellery lover would want, and invited all UAE residents and tourists to visit.
Joyalukkas has a legacy of over 70 years, 200+ showrooms across 13 countries, and the trust of over 10 million customers. Jewel of Joy brings that record to Dubai Gold District.